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Small Business vs the Modern World

It seems that small vendors continue to struggle as technology advances. It's not that they want to suffer or are necessarily anti-technology (except for that one pawn shop at the end of your street ran by that older couple who were flower children in the early 70's). Usually, new technology has a limited set of early adopters, risky, is incredibly expensive, and frankly doesn't care about the little guy.

Are any of you old enough to remember paper credit card machines? It was a great alternative to writing checks or having wads of cash on hand to pay for things. The vendor put your credit card on a perforated tray and then put a triplicate carbon paper receipt over it. Then, in a rough push from left to right, ran a roller over the whole set-up, making a sound like crushing walnuts. The result was three pieces of carbon paper you signed, resulting in the vendor receiving two copies and you the messy carbon version that got all over your fingers. It was a simple primitive technology that worked. Any problems with the machine? Just get out a screwdriver and mess around with it until you got it right.

Then came electronic card swipes. All the cool (vendor) kids had them. Not only did it eliminate the need to stock reams of triplicate carbon receipts (and the depositing of your fingerprints everywhere for the next five minutes), the transaction was posted to the bank electronically. Those who could afford the installation and maintenance of this technology made customers happier and their banks happier. Someone at the bank did not have to hand-type in all those credit card numbers (geeze, can you imagine?) Those small businesses that couldn't afford to take advantage of this new advantage, had a distinct disadvantage of not receiving funds as quickly as possible.

Then came the more secure chip readers to which the government mandated everyone switch over. We know how well that was adopted.

Now, NFC technologies allow customers to wave your watch or a card over a device, and the vendor gets paid. Apple Pay, Samsung Pay, Visa PayWave, Google Wallet, Starbucks and WhoEverElseIsOnTheBandwagon Pay have created an impressive technology that eliminates the step of pushing a card through, into, or on the side of a checkout device. However, if vendors want to make this available for customers, they need to be a part of a big chain or pay the price.

Now cryptocurrency is on the rise.

And depending on where they are in the world, Amazon or Alibaba is directly competing with smaller retailers. Those retailers, trying to stay relevant must pay now for marketing that isn't simple yellow pages ads, and for the most part, they don't know what they are doing.

All these concerns are at the heart of what Life.Cafe is determined to reverse. Along with offering expert guided action plans, shareability with friends and family and peer 2 peer loans, Life.Cafe is resolved to equip all vendors large and small with the tools they need to stay competitive. On top of giving customers all vendor options that fall within their given action plan, they will connect those needs, free of charge, to vendors. Providing insight on which products users are interested when they are interested and even setting up various payment options to make the transaction as seamless as possible. For a fee, vendors can upgrade their offerings from running specials to hosting 3D renderings of merchandise, however, all vendors will at least be represented free of charge.

It's time to disrupt the retail and services playing field.

Small Business vs the Modern World
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